Danone

9-608-107 REV : APRIL 1 6 , 2 0 0 8 ____________________________________________________________ ____________________________________________________ Professors Amy C. Edmondson (HBS) and Bertrand Moingeon (HEC Paris), administrator Director of the Europe query nub Vincent Dessain, and Research Assistant Ane Damgaard Jensen prepared this case. HBS cases are actual completely as the basis for class discussion. Cases are not int closeed to cause as endorsements, sources of primary data, or illustrations of effective or otiose management. Copyright © 2007, 2008 President and Fellows of Harvard College. To order copies or orison authorization to reproduce materials, call 1-800-545- 7685, write Harvard Business nurture Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. No part of this put down may be reproduced, stored in a retrieval system, utilise in a spreadsheet, or transmitted in whatsoever leap or by any meanselectronic, mechanical, photo copying, recording, or otherwithout the permission of Harvard Business School. AMY C. EDMONDSON BERTRAND MOINGEON VINCENT DESSAIN ANE DAMGAARD JEN SEN Global acquaintance focus at Danone At Danone we dont whistle around outline, we react to the context around us. For me, its homogeneous a Lego box that you buy for your children.

They start to play, trying to father a way to build the image on the Lego box. At the end of the day, they give up, throw out the box, and put the pieces away. The following weekend you put all the Lego pieces on the floor and because the strategy starts. They try to imagine something. Not what was on the box, just ! what they have in their heads. That is strategy at Danone for me: Its Lego. Franck Riboud, head and Chief Executive Officer, Groupe Danone At the Paris headquarters of consumer-goods companion Groupe Danone, Franck Mougin considered his options for furthering knowledge manduction in the company. Appointed executive unrighteousness president of human resources (HR) pentad years...If you want to get a full essay, order it on our website: BestEssayCheap.com

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