Jet Aircrafts and Aerospace Defence Equipments Essay

Jet Aircrafts and Aerospace Defence Equipments - Essay ExampleThe market for aerospace and defense is highly influenced by otherwise factors such as product development, product differentiation, technological innovations as well as the overall competitive environment. The market for commercial message airlines and defense equipment is highly dominated by three major players Boeing, EADS and Dassault Aviation.The Boeing Company, founded by William E Boeing in 1916, is a pioneer in the field of aerospace and defense materials. It is the worlds largest global shaper and supplier of commercial jetliners and host aircraft, catering to a wide range of markets including the supply of its defense products to the U.S and other allied armed forces across the world and is the mho largest1 aerospace and defense contractor in the world.This is the largest business unit of Boeing so far and is mainly engaged in the process of unit designing and development and manufacturing of commercial je tliners. It boasts of a robust portfolio comprising of a range of products such as the 737 series, which has a seating might of up to 150 passengers, 747 series, which accommodates up to 566 passengers, 767 series with a capacity of 325 passengers, and 757 series up to 230 passengers. The company frequently introduces latest models in this segment and is currently working on the Dreamliner, which boasts of an impressive state of the art technology with an spirit to provide ultimate ease in traveling to its customers. Boeings commercial aircraft sales play a major role in enhancing its brand appreciate and popularity ultimately translating into increased profitability.The sale of defense products is highly dependent on external factors such as government support in the form of subsidies, military budgets as well as the political environment. Boeing saw a substantial rise in the demands for its defense and space-related services in the wake of the Iraq war.